Ben Pieratt — Freelance company designer

Ben Pieratt

Freelance Product & Company Designer
AD at Fictive Kin

Elsewhere:

Work:

In theory, Svpply members look better on Svpply than anywhere else online.

Navigation concepts.

Svpply's spirit animal was a speakeasy. Raw and exclusive.

$18,000. Let's do this.

Probably the biggest compliment of my career.

The name was supposed to feel utilitarian and high-end. Hat tip to Bvlgari.

Some day I'll have a lot to say about this.

Logos done while working at Girlfriend.

I wanted the logo to feel like an outdoor concert.

Hotel bid concepts done while working at Girlfriend.

Name and logo concepts for an upcoming athletic apparel company.

From the same family as Brother and Ben Quick.

<3 geometry

Svpply iOS apps designed by Allan Yu and Nate Stedman. Art Directed by me and Greg Leppert

A lot of Hessian was a response to the Tyranny of the Box. Twitter avatars, iOS icons, favicons. Sick to death of designing within boxes.

This is a bit pompous.

Rates for Young Companies:

$10,000 - Name or Logo
$12,500 - Name & Logo
$25,000 - Name, Logo, Beta UI

Projects:

OK Hillary
Dead Bookstore Coming Soon
Day Wreckers
Very Goods with Fictive Kin
Business Model
Varsity Bookmarking
Mined with Fictive Kin
This. Creative Director, 2014-16
Electric Objects Creative Director, 2013-2014
Electric Objects Kickstarter 2014
Amigos Card Club Kickstarter 2014
Hessian, a brand for sale 2013
Lookwork, visual RSS for creatives with Eric Jacobsen, 2013
CEO/Designer, Svpply with Eric Jacobsen, Zach Klein, Greg Leppert, 2009-2014 RIP
Book Cover Archive with Eric Jacobsen, 2009

Press:

Finally, An Honest Campaign Slogan FastCo Design, 2016
Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013
Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014
Ben Pieratt, on Failure Creative Mornings, 2014
It's Time To Pay Your Respects To Svpply MTV Style, 2014
Interview on Kern and Burn 2013
For Sale: Hessian, A Brand without A Product FastCo, 2013
eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012
This Is The Best Blog Post We've Ever Read By An Entrepreneur Business Insider, 2011
The Smart Lives of Smart Men Gear Patrol, 2011
Denver Egotist reveals plan to control world Adweek, 2010
Print Magazine interview with Fwis Print Magazine, 2008

Writings:

A Note on Smallness 2014
A 3-step process for naming a product, and some links. 2014
Work versus Life. Greatness versus Family. 2014
Dear Graphic and Web Designers. 2011
My Job Pt.1 — I have no idea what I’m doing 2011
In Praise of Quitting Your Job 2010

Ok that's all I've got.

Thanks for your time and interest.
Mailing list (super infrequent):

— Ben