Ben Pieratt
Designer: Names, Brands & Products

Latest:

A quick note that this page is very much under construction.
Many broken words and links.



It's still early, Pre-Brand

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Pre-Brand is a new studio and approach for Early Startups: Your product is likely to evolve, so don't stress your identity. Trust your designer and work with their early instincts. Pre-Brand.com




What is UX?

Read

A presentation I gave in 2011 on UX. Recently rediscovered and about-to-be-posted, sorry. Possibly of interest. Also the first of this new blog approach I'm trying.







Client Work







Axis
Brand, Product
High-end product bookmarking service and community.

Zora
Pre-Brand, Product
Unique crypto assets.

Dai
Brand
Honored to work on a new symbol for Dai, an industry leading stablecoin.

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Podbay.fm
Pre-Brand
Podbay.fm - Proper structure and incentives for open source maintainers.

Hellosaurus
Name, Pre-Brand,
High end crypto art market.

Cadence Cognition
Pre-Brand
High end crypto art market.

Monadic
Logos
Makers of Oscoin - Proper structure and incentives for open source maintainers.

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ARTBLX
Name, Brand, Product
High end crypto art market.

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Electric Objects
Name, Brand, Product
Ambient hardware & internet art marketplace.

Visit Process

OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.

Interspace
Logo
VR community from the makers of Vine and Peach.

Maison Sport
Name, Logo
Ski instruction startup service operating out of France, Switzerland and Italy.

This.
Brand, Product
One link a day from The Atlantic's community of top media curators.

Mediar
Name, Logo
In-store marketing promotions and analytics. Named with Fictive Kin.

Olli
Name, Brand
Cloud-based HR and payroll for humans.

Fire Esc
Name, Brand, Product
A cool drink of media. Launch tba

Pronoun
Name
Publishing platform for authors.


Process

Work Of
Name, Product
Marketplace for master furniture and home good designers.

New Sounds
Logo, Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.

Terrapin Bale
Logo
Talent investment and venture capital studio.

Ten Thousand
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Evenly
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Mavensay
Logo
Athletic apparel and essentials for high-performance athletes.

Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.






Personal Work

Thanks Bud
Name, Brand, Product,
High-end product bookmarking service and community.

Pre-Brand
Name, Brand, Product,
High-end product bookmarking service and community.

Folder Market
Name, Brand, Product
A market for your folders right?

Svpply
Name, Brand, Product,
High-end product bookmarking service and community.

Business Model
Name, Brand, Product
Clothing and accessories for cofounders.

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Lookwork
Name, Brand, Product
Visual RSS for the creative industry.

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Squarewolf
Name, Brand, Product
Goods and apparel for the mythologically and geometrically inclined.

Dead Bookstore
Name, Brand, Product
New art wherever books are sold. An art series 60 years in the making.


Visit Process

ArtCorp
Name, Brand, Product
Contemporary art financing for the primary art market.

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OK Hillary
Name, Brand, Product
An honest but unsuccessful attempt at affecting the 2016 election.

Visit

Varsity Bookmarking
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

Hessian
Name, Brand, Product
An invader, an ode, a brand for sale.

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Very Goods
Name, Brand, Product
Product bookmarking and community for former Svpply members.

Visit

Book Cover Archive
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

The Egotist Network
Name, Brand, Product
An invader, an ode, a brand for sale.

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Readymech
Brand, Product
Product bookmarking and community for former Svpply members.

Visit

Internetland
Name, Brand, Product,
High-end product bookmarking service and community.


Working together


I use careful listening, intuition, symbols, metaphor, craft and love of new ideas to bring founder's work to life. The process typically takes 1-2 months.

Services:

— Name

— Brand

— Pre-Brand

— Not currently pursuing co-founder or CD roles but feel free to reach out.

Say Hi

Essay


ffffound — A few words for the nearly departed 2017

Work versus Life. Greatness versus Family. 2014

A Note on Smallness 2014

A 3-step process for naming a product, and some links. 2014

Dear Graphic and Web Designers. 2011

My Job Pt.1 — I have no idea what I’m doing 2011

In Praise of Quitting Your Job 2010



Press


Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye on Design, 2019

Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016

Finally, An Honest Campaign Slogan FastCo Design, 2016

Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013

Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014

Ben Pieratt, on Failure Creative Mornings, 2014

It's Time To Pay Your Respects To Svpply MTV Style, 2014

Interview on Kern and Burn 2013

For Sale: Hessian, A Brand without A Product FastCo, 2013

eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012


Friends + Other


Allan Yu Product
Chelsea LaSalle Branding
Dark Igloo Branding
Eric WVGG Dev
Fictive Kin Dev+Design
Kate Proulx Branding
Knew Studio Branding
John Gall on IG Art
Name + Brand studios led by women
Onym Naming Resource
Twitter Art Bots


Social



Thank you for visiting
—BP