Ben Pieratt
Designer






Dear Young Companies,

You don't need a perfect brand. Every part of you will evolve over time, including your logo, so don't stress. In this early phase the important thing is to keep moving and building your instincts.

To this effect, I am now offering collaborative 1-Day Pre-Brand Workshops. We'll discuss your product strategy on a screenshare while I transform your thoughts into symbols and color in real time. This will be One Long Session /With Breaks/.

Workshop Goal: A solid, beautiful identity which gets you through this phase and beyond
Deliverables: Logo & Style for Social & Deck
Timing: 1 Day, Morning-Night. Fridays, Sept-Oct
Fee: Pay what it's worth to you
Next steps: DM or Email.

Love,
Ben
Recent Pre-Brands:






Client Work:
Names, Brands & Products





Axis
Brand, Product
High-end product bookmarking service and community.

Dai
Brand
Honored to work on a new symbol for Dai, an industry leading stablecoin.

Visit

Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.

Visit

ARTBLX
Name, Brand, Product
High end crypto art market.

Visit

Electric Objects
Name, Brand, Product
Ambient hardware & internet art marketplace.

Process

OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.

Interspace
Logo
VR community from the makers of Vine and Peach.

Maison Sport
Name, Logo
Ski instruction startup service operating out of France, Switzerland and Italy.

This.
Brand, Product
One link a day from The Atlantic's community of top media curators.

Mediar
Name, Logo
In-store marketing promotions and analytics. Named with Fictive Kin.

Olli
Name, Brand
Cloud-based HR and payroll for humans.

Fire Esc
Name, Brand, Product
A cool drink of media. Launch tba

Pronoun
Name
Publishing platform for authors.


Process

Work Of
Name, Product
Marketplace for master furniture and home good designers.

New Sounds
Logo, Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.

Terrapin Bale
Logo
Talent investment and venture capital studio.

Ten Thousand
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Evenly
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.







Personal Work:





Thanks Bud
Name, Brand, Product,
High-end product bookmarking service and community.

Pre-Brand
Name, Brand, Product,
High-end product bookmarking service and community.

Folder Market
Name, Brand, Product
A market for your folders right?

Svpply
Name, Brand, Product,
High-end product bookmarking service and community.

Business Model
Name, Brand, Product
Clothing and accessories for cofounders.

Visit

Lookwork
Name, Brand, Product
Visual RSS for the creative industry.

Visit

Squarewolf
Name, Brand, Product
Goods and apparel for the mythologically and geometrically inclined.

Dead Bookstore
Name, Brand, Product
New art wherever books are sold. An art series 60 years in the making.


Process

ArtCorp
Name, Brand, Product
Contemporary art financing for the primary art market.

Visit

OK Hillary
Name, Brand, Product
An honest but unsuccessful attempt at affecting the 2016 election.

Visit

Varsity Bookmarking
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

Hessian
Name, Brand, Product
An invader, an ode, a brand for sale.

Visit

Very Goods
Name, Brand, Product
Product bookmarking and community for former Svpply members.

Visit

Book Cover Archive
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

The Egotist Network
Name, Brand, Product
A network of ~15 city blogs focused on local advertising + design.

Visit

Readymech
Brand, Product
A series of downloadble paper toys for adults and kids alike.

Visit

Internetland
Name, Brand, Product,
Personal freelance studio name and mark.







Other:







Working together


I use symbols, strategy and interface to help bring founder's ideas to life.

Services:

— Name

— Brand

— Product Design Portfolio on request

— Pre-Brand Workshop

Say Hi



Hire Instead


Allan Yu Product
Eric WVGG Dev
Dark Igloo Branding
Kate Proulx Branding
Knew Studio Branding
Chelsea LaSalle Branding
John Gall Art, Editorial
Fictive Kin Dev+Design
Brand studios led by women
Onym Naming Resource
Twitter Art Bots






Social



Thank you for visiting
—BP