Names, Logos, Products
by Ben Pieratt





Electric Objects
Name, Logo, Product
Ambient hardware & internet art marketplace.

Visit Process

Svpply
Name, Logo, Product,
High-end product bookmarking service and community.

OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.

This.
Logo, Product
One link a day from The Atlantic's community of top media curators.

Folder Market
Name, Logo, Product
A new marketplace for your digital work. Launching 2018.

Business Model
Name, Logo, Product
Clothing and accessories for cofounders.

Visit

Lookwork
Name, Logo, Product
Visual RSS for the creative industry.

Visit

Interspace
Logo
VR community from the makers of Vine and Peach.

Maison Sport
Name, Logo
Ski instruction startup service operating out of France, Switzerland and Italy.

Squarewolf
Name, Logo, Product
Goods and apparel for the mythologically and geometrically inclined.

Mediar
Name, Logo
In-store marketing promotions and analytics. Named with Fictive Kin.

Dead Bookstore
Name, Logo, Product
New art wherever books are sold. An art series 60 years in the making.


Visit Process

Olli
Name, Logo
Cloud-based HR and payroll for humans.

Fire Esc
Name, Logo, Product
A cool drink of media. Launching 2018.

Pronoun
Name
Publishing platform for authors.


Process

ArtCorp
Name, Logo, Product
Contemporary art financing for the primary art market.

Visit

Work Of
Name, Logo
Marketplace for master furniture and home good designers.

Varsity Bookmarking
Name, Logo, Product
A weekly interview magazine where questions are answered with links.

OK Hillary
Name, Logo, Product
An honest but unsuccessful attempt at affecting the 2016 election.

Visit

New Sounds
Logo, Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.

Very Goods
Name, Logo, Product
Product bookmarking and community for former Svpply members.

Visit

Terrapin Bale
Logo
Talent investment and venture capital studio.

Ten Thousand
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Hessian
Name, Logo, Product
An invader, an ode, a brand for sale.

Visit


Essays

Work versus Life. Greatness versus Family. 2014

ffffound — A few words for the nearly departed 2017

A Note on Smallness 2014

A 3-step process for naming a product, and some links. 2014

Dear Graphic and Web Designers. 2011

My Job Pt.1 — I have no idea what I’m doing 2011

In Praise of Quitting Your Job 2010


Projects

DeadBookstore.com 2016

OKHillary.com 2016

VeryGoods.co 2014

BusinessModel.website 2015

Hessian.tv 2013

Svpply.com 2009

Lookwork.com 2009

BookCoverArchive.com 2008

DenverEgotist.com 2008

Readymech.com 2005


Info

Ben Pieratt is a startup and brand designer fascinated by digital platforms, culture design, and spirit animals. Ben does his best work with ambitious founders, helping convert their universe-denting vision into a practical, elegant design.

For availability and more information: email
Thank you


Press

Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016

Finally, An Honest Campaign Slogan FastCo Design, 2016

Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013

Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014

Ben Pieratt, on Failure Creative Mornings, 2014

It's Time To Pay Your Respects To Svpply MTV Style, 2014

Interview on Kern and Burn 2013

For Sale: Hessian, A Brand without A Product FastCo, 2013

eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012

This Is The Best Blog Post We've Ever Read By An Entrepreneur Business Insider, 2011

The Smart Lives of Smart Men Gear Patrol, 2011

Denver Egotist reveals plan to control world Adweek, 2010

Print Magazine interview with Fwis Print Magazine, 2008


Elsewhere

Twitter

Instagram

Images, Words, Links

Store