Ben Pieratt
Designer
Pre-Brand
Dear Young Companies, you don't need a perfect brand. Every part of you will evolve over time, including your logo, so don't stress. In this early phase the important thing is to keep moving.
To this effect, I am now offering collaborative 1-Week Pre-Brand Workshops. We'll discuss your product strategy on a screenshare while transforming your thoughts into symbols and color in real time.
Workshop Goal: A solid, beautiful identity which gets you through this phase and beyond
Deliverables: Logo & Style for Social & Deck
Timing: 1 Week
Fee: $5,000, crypto welcome
Next steps: DM or Email.
Love,
Ben
Recent Pre-Brands:
Client Work:
Names,
Brands
& Products
Axis
Brand,
Product
High-end product bookmarking service and community.
Dai
Brand
Honored to work on a new symbol for Dai, an industry leading stablecoin.
Visit
Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.
Visit
ARTBLX
Name,
Brand,
Product
High end crypto art market.
Visit
Electric Objects
Name,
Brand,
Product
Ambient hardware & internet art marketplace.
Process
OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.
Interspace
Logo
VR community from the makers of Vine and Peach.
Maison Sport
Name,
Logo
Ski instruction startup service operating out of France, Switzerland and Italy.
This.
Brand,
Product
One link a day from The Atlantic's community of top media curators.
Mediar
Name,
Logo
In-store marketing promotions and analytics. Named with Fictive Kin.
Olli
Name,
Brand
Cloud-based HR and payroll for humans.
Fire Esc
Name,
Brand,
Product
A cool drink of media. Launch tba
Work Of
Name,
Product
Marketplace for master furniture and home good designers.
New Sounds
Logo,
Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.
Terrapin Bale
Logo
Talent investment and venture capital studio.
Ten Thousand
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Evenly
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.
Personal Work:
Thanks Bud
Name,
Brand,
Product,
High-end product bookmarking service and community.
Pre-Brand
Name,
Brand,
Product,
High-end product bookmarking service and community.
Folder Market
Name,
Brand,
Product
A market for your folders right?
Svpply
Name,
Brand,
Product,
High-end product bookmarking service and community.
Business Model
Name,
Brand,
Product
Clothing and accessories for cofounders.
Visit
Lookwork
Name,
Brand,
Product
Visual RSS for the creative industry.
Visit
Squarewolf
Name,
Brand,
Product
Goods and apparel for the mythologically and geometrically inclined.
Dead Bookstore
Name,
Brand,
Product
New art wherever books are sold. An art series 60 years in the making.
Process
ArtCorp
Name,
Brand,
Product
Contemporary art financing for the primary art market.
Visit
OK Hillary
Name,
Brand,
Product
An honest but unsuccessful attempt at affecting the 2016 election.
Visit
Varsity Bookmarking
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
Hessian
Name,
Brand,
Product
An invader, an ode, a brand for sale.
Visit
Very Goods
Name,
Brand,
Product
Product bookmarking and community for former Svpply members.
Visit
Book Cover Archive
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
The Egotist Network
Name,
Brand,
Product
A network of ~15 city blogs focused on local advertising + design.
Visit
Readymech
Brand,
Product
A series of downloadble paper toys for adults and kids alike.
Visit
Internetland
Name,
Brand,
Product,
Personal freelance studio name and mark.
Other:
Working together
I use symbols, strategy and interface to help bring founder's ideas to life.
Services:
— Name
— Brand
— Product Design Portfolio on request
— Pre-Brand Workshop
Say Hi
Essay
ffffound — A few words for the nearly departed 2017
Work versus Life. Greatness versus Family. 2014
A Note on Smallness 2014
A 3-step process for naming a product, and some links. 2014
Dear Graphic and Web Designers. 2011
My Job Pt.1 — I have no idea what I’m doing 2011
In Praise of Quitting Your Job 2010
Press
Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye on Design, 2019
Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016
Finally, An Honest Campaign Slogan FastCo Design, 2016
Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013
Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014
Ben Pieratt, on Failure Creative Mornings, 2014
It's Time To Pay Your Respects To Svpply MTV Style, 2014
Interview on Kern and Burn 2013
For Sale: Hessian, A Brand without A Product FastCo, 2013
eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012
Hire Instead
Allan Yu Product
Eric WVGG Dev
Dark Igloo Branding
Kate Proulx Branding
Knew Studio Branding
Chelsea LaSalle Branding
John Gall Art, Editorial
Fictive Kin Dev+Design
Brand studios led by women
Onym Naming Resource
Twitter Art Bots
Blogs/Collections
Arena
Book Cover Archive
Gimmick Book
Daywreckers
Blog.Pieratt
Social
Thank you for visiting
—BP
To this effect, I am now offering collaborative 1-Week Pre-Brand Workshops. We'll discuss your product strategy on a screenshare while transforming your thoughts into symbols and color in real time.
Deliverables: Logo & Style for Social & Deck
Timing: 1 Week
Fee: $5,000, crypto welcome
Next steps: DM or Email.
Love,
Ben
Recent Pre-Brands:
Client Work:
Names,
Brands
& Products
Axis
Brand,
Product
High-end product bookmarking service and community.
Dai
Brand
Honored to work on a new symbol for Dai, an industry leading stablecoin.
Visit
Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.
Visit
ARTBLX
Name,
Brand,
Product
High end crypto art market.
Visit
Electric Objects
Name,
Brand,
Product
Ambient hardware & internet art marketplace.
Process
OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.
Interspace
Logo
VR community from the makers of Vine and Peach.
Maison Sport
Name,
Logo
Ski instruction startup service operating out of France, Switzerland and Italy.
This.
Brand,
Product
One link a day from The Atlantic's community of top media curators.
Mediar
Name,
Logo
In-store marketing promotions and analytics. Named with Fictive Kin.
Olli
Name,
Brand
Cloud-based HR and payroll for humans.
Fire Esc
Name,
Brand,
Product
A cool drink of media. Launch tba
Work Of
Name,
Product
Marketplace for master furniture and home good designers.
New Sounds
Logo,
Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.
Terrapin Bale
Logo
Talent investment and venture capital studio.
Ten Thousand
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Evenly
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.
Personal Work:
Thanks Bud
Name,
Brand,
Product,
High-end product bookmarking service and community.
Pre-Brand
Name,
Brand,
Product,
High-end product bookmarking service and community.
Folder Market
Name,
Brand,
Product
A market for your folders right?
Svpply
Name,
Brand,
Product,
High-end product bookmarking service and community.
Business Model
Name,
Brand,
Product
Clothing and accessories for cofounders.
Visit
Lookwork
Name,
Brand,
Product
Visual RSS for the creative industry.
Visit
Squarewolf
Name,
Brand,
Product
Goods and apparel for the mythologically and geometrically inclined.
Dead Bookstore
Name,
Brand,
Product
New art wherever books are sold. An art series 60 years in the making.
Process
ArtCorp
Name,
Brand,
Product
Contemporary art financing for the primary art market.
Visit
OK Hillary
Name,
Brand,
Product
An honest but unsuccessful attempt at affecting the 2016 election.
Visit
Varsity Bookmarking
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
Hessian
Name,
Brand,
Product
An invader, an ode, a brand for sale.
Visit
Very Goods
Name,
Brand,
Product
Product bookmarking and community for former Svpply members.
Visit
Book Cover Archive
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
The Egotist Network
Name,
Brand,
Product
A network of ~15 city blogs focused on local advertising + design.
Visit
Readymech
Brand,
Product
A series of downloadble paper toys for adults and kids alike.
Visit
Internetland
Name,
Brand,
Product,
Personal freelance studio name and mark.
Other:
Working together
I use symbols, strategy and interface to help bring founder's ideas to life.
Services:
— Name
— Brand
— Product Design Portfolio on request
— Pre-Brand Workshop
Say Hi
Essay
ffffound — A few words for the nearly departed 2017
Work versus Life. Greatness versus Family. 2014
A Note on Smallness 2014
A 3-step process for naming a product, and some links. 2014
Dear Graphic and Web Designers. 2011
My Job Pt.1 — I have no idea what I’m doing 2011
In Praise of Quitting Your Job 2010
Press
Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye on Design, 2019
Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016
Finally, An Honest Campaign Slogan FastCo Design, 2016
Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013
Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014
Ben Pieratt, on Failure Creative Mornings, 2014
It's Time To Pay Your Respects To Svpply MTV Style, 2014
Interview on Kern and Burn 2013
For Sale: Hessian, A Brand without A Product FastCo, 2013
eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012
Hire Instead
Allan Yu Product
Eric WVGG Dev
Dark Igloo Branding
Kate Proulx Branding
Knew Studio Branding
Chelsea LaSalle Branding
John Gall Art, Editorial
Fictive Kin Dev+Design
Brand studios led by women
Onym Naming Resource
Twitter Art Bots
Blogs/Collections
Arena
Book Cover Archive
Gimmick Book
Daywreckers
Blog.Pieratt
Social
Thank you for visiting
—BP