Ben Pieratt
Name, Brand, Product design
Update in progress, please pardon mess.
Q
Real estate investment platform.
Hellosaurus
Pre-Brand, Name
"Writing as usual, publishing like never before."
hellosaurus.com
Itsme
Pre-Brand
Find friends with your avatar.
Figma
Dai
Logos
Honored to work on a new symbol for Dai, an industry leading stablecoin.
makerdao.com
Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.
Visit
ARTBLX
Name,
Brand,
Product
High end crypto art market.
Visit
Electric Objects
Name,
Brand,
Product
Ambient hardware & internet art marketplace.
Process
OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.
Interspace
Logo
VR community from the makers of Vine and Peach.
Maison Sport
Name,
Logo
Ski instruction startup service operating out of France, Switzerland and Italy.
This.
Brand,
Product
One link a day from The Atlantic's community of top media curators.
Mediar
Name,
Logo
In-store marketing promotions and analytics. Named with Fictive Kin.
Olli
Name,
Brand
Cloud-based HR and payroll for humans.
Fire Esc
Name,
Brand,
Product
A cool drink of media. Launch tba
Work Of
Name,
Product
Marketplace for master furniture and home good designers.
New Sounds
Logo,
Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.
Terrapin Bale
Logo
Talent investment and venture capital studio.
Ten Thousand
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Evenly
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.
Thanks Bud
Name,
Brand,
Product,
High-end product bookmarking service and community.
Pre-Brand
Name,
Brand,
Product,
High-end product bookmarking service and community.
Folder Market
Name,
Brand,
Product
A market for your folders right?
Svpply
Name,
Brand,
Product,
High-end product bookmarking service and community.
Business Model
Name,
Brand,
Product
Clothing and accessories for cofounders.
Visit
Lookwork
Name,
Brand,
Product
Visual RSS for the creative industry.
Visit
Squarewolf
Name,
Brand,
Product
Goods and apparel for the mythologically and geometrically inclined.
Dead Bookstore
Name,
Brand,
Product
New art wherever books are sold. An art series 60 years in the making.
Process
ArtCorp
Name,
Brand,
Product
Contemporary art financing for the primary art market.
Visit
OK Hillary
Name,
Brand,
Product
An honest but unsuccessful attempt at affecting the 2016 election.
Visit
Varsity Bookmarking
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
Hessian
Name,
Brand,
Product
An invader, an ode, a brand for sale.
Visit
Very Goods
Name,
Brand,
Product
Product bookmarking and community for former Svpply members.
Visit
Book Cover Archive
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
The Egotist Network
Name,
Brand,
Product
A network of ~15 city blogs focused on local advertising + design.
Visit
Readymech
Brand,
Product
A series of downloadble paper toys for adults and kids alike.
Visit
Internetland
Name,
Brand,
Product,
Personal freelance studio name and mark.
Working together
I use close collaboration and a faith in founder's instincts to bring new ideas to life. This includes naming, branding, product design, deck building, team building, strategy and the like. If you're building something great and need help visualizing it, I can help, or point you at someone who can.
Press
Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye on Design, 2019
Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016
Finally, An Honest Campaign Slogan FastCo Design, 2016
Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013
Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014
Ben Pieratt, on Failure Creative Mornings, 2014
It's Time To Pay Your Respects To Svpply MTV Style, 2014
Interview on Kern and Burn 2013
For Sale: Hessian, A Brand without A Product FastCo, 2013
eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012
Pre-Brand
Early stage start-ups don't need a perfect brand. Every part of you will evolve with time, including your brand, so don't stress your first logos. In this early phase the important thing is to keep learning.
And so, I offer 1-Week Pre-Brand Workshops.
We'll discuss strategy and aesthetics on a highly collaborative screen share while transforming your thoughts into symbols and color in real time. By the end of the workshop you'll have a new identity you can start using.
Goal: A solid, beautiful, immediately usable identity to get you through this phase and beyond.
Deliverables: Logo & Identity for Social or Deck
Fee: $5,000, crypto welcome
Timing: 1 Week
Essay
ffffound — A few words for the nearly departed 2017
Work versus Life. Greatness versus Family. 2014
A Note on Smallness 2014
A 3-step process for naming a product, and some links. 2014
Dear Graphic and Web Designers. 2011
My Job Pt.1 — I have no idea what I’m doing 2011
In Praise of Quitting Your Job 2010
Mailing List
Links + Quotes. Reviewed on Twitch every Friday. Writing on the Self, myself, design, symbolism, spirituality, systems, maybe more or other.
Hire Instead
Allan Yu Product
Kate Proulx Brand
Hassan Rahim Brand
bggy Site
Eric WVGG Build
Brand studios led by women
Jimmy Lee Build
Dark Igloo Brand
Knew Studio Brand
David McGillivray Brand
Chelsea LaSalle Brand
John Gall Editorial
Onym Naming Resource
Collections Dead & Alive
Arena
Blog.Pieratt
Book Cover Archive
Daywreckers
Gimmick Book
Twitch
Thank youuuu,
—BP