Ben Pieratt
Name, Brand, Product design



Product Therapy Studio
Name, Logo, Concept
Insight on demand for founders and talent.

ProductTherapy.Studio

Godmom
Logo, Product, Concept
Modern tech for Divination and Self-Understanding thru Ancient Systems.

god.mom

Zora.co
Pre-Brand, 2020
Culture onchain.
Design with Joshua Kaplan.


Watch, Clip, Figma

Dai
Logos
Honored to work on a new symbol for Dai, an industry leading stablecoin.

makerdao.com

Mirror.xyz
Pre-Brand, 2020
The future of authorship.


Watch

Noosphere
Pre-Brand
Noosphere Platform by Gordon Brander.

subconscious.network

Subconscious
Pre-Brand
Subconscious Software by Gordon Brander.

subconscious.network

Glu
Pre-Brand
Glu dev framework.

Standard Practice
Name, Pre-Brand
Voice AI for medical staff.

standardpractice.ai

Caldera
Pre-Brand
Web3 infrastructure.

Polarity
Pre-Brand
Polarity Finance Platform.

Pre-Brand, Site, 2021

Opyn.co
DeFi's options protocol.


Figma
Pre-Brand, 2021

Automata.fi
Liquid governance.

Pre-Brand, 2021

NFTX.org
Collect + trade unique NFT vaults.


Watch, PDF 1, 2, 3
Pre-Brand, 2021

Subconscious
R&D for daydreaming.
In progress.


PDF
Pre-Brand, 2021

dYdX.exchange
Beautiful DeFi synthetics.
dYdX UI design by Achal Srinivasan.

Name, 2020

Ours.so
Proactive relationship health.


Watch, Figma
Pre-Brand, 2020

Q
Real estate investment platform.

Pre-Brand, 2020

Union.finance
Build your own bank with friends.


Watch
Name, 2020

Cardless.com
Luxury credit cards for superfans.


PDF
Pre-Brand, 2020

Riff.world
Unmute yourself with cross-platform audio.

Hellosaurus
Pre-Brand, Name
"Writing as usual, publishing like never before."

hellosaurus.com

Itsme
Pre-Brand
Find friends with your avatar.

Figma

Axis
Brand, Product
Augmented data for government and multinational clients.


axis.xyz

Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.

Visit

ARTBLX
Name, Brand, Product
High end crypto art market.

Visit

Electric Objects
Name, Brand, Product
Ambient hardware & internet art marketplace.

Process

OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.

Interspace
Logo
VR community from the makers of Vine and Peach.

Maison Sport
Name, Logo
Ski instruction startup service operating out of France, Switzerland and Italy.

This.
Brand, Product
One link a day from The Atlantic's community of top media curators.

Mediar
Name, Logo
In-store marketing promotions and analytics. Named with Fictive Kin.

Olli
Name, Brand
Cloud-based HR and payroll for humans.

Fire Esc
Name, Brand, Product
A cool drink of media. Launch tba

Pronoun
Name
Publishing platform for authors.


Process

Work Of
Name, Product
Marketplace for master furniture and home good designers.

New Sounds
Logo, Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.

Terrapin Bale
Logo
Talent investment and venture capital studio.

Ten Thousand
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Evenly
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.

Thanks Bud
Name, Brand, Product,
High-end product bookmarking service and community.

Pre-Brand
Name, Brand, Product,
High-end product bookmarking service and community.

Folder Market
Name, Brand, Product
A market for your folders right?

Svpply
Name, Brand, Product,
High-end product bookmarking service and community.

Business Model
Name, Brand, Product
Clothing and accessories for cofounders.

Visit

Lookwork
Name, Brand, Product
Visual RSS for the creative industry.

Visit

Squarewolf
Name, Brand, Product
Goods and apparel for the mythologically and geometrically inclined.

Dead Bookstore
Name, Brand, Product
New art wherever books are sold. An art series 60 years in the making.


Process

ArtCorp
Name, Brand, Product
Contemporary art financing for the primary art market.

Visit

OK Hillary
Name, Brand, Product
An honest but unsuccessful attempt at affecting the 2016 election.

Visit

Varsity Bookmarking
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

Hessian
Name, Brand, Product
An invader, an ode, a brand for sale.

Visit

Very Goods
Name, Brand, Product
Product bookmarking and community for former Svpply members.

Visit

Book Cover Archive
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

The Egotist Network
Name, Brand, Product
A network of ~15 city blogs focused on local advertising + design.

Visit

Readymech
Brand, Product
A series of downloadble paper toys for adults and kids alike.

Visit

Internetland
Name, Brand, Product,
Personal freelance studio name and mark.





Hire me —

I offer Names, Logos, Brands, Product Design and Audits at the same rate and timing structure: $250/hr in 20 hour units, or $5,000 per engagement. That time includes 5-15 designs of details we will agree on together, 2 meetings and a summary PDF deck.

Email for Design

Learn more about Product Therapy




Hire these great talents instead —


Brand:
Joshua Kaplan Brand, Website
David McGillivray Brand, Product, Website
Rad Studios Led by Women Name, Brand
Kevin Twohy Everything
Hassan Rahim Brand
Dark Igloo Brand, Marketing

Product:
Internet Development Studio Build
bggy Site
Eric WVGG Build

Pre-Brands:
Good Fast Cheap Pre-Brand
Primary Studio Pre-Brand
Open Purpose Pre-Brand
Flowstage Instants Pre-Brand




Projects —


As an entrepreneur and artist I’ve launched about one project per year for the last 15yrs:


Product Therapy Studio 2024

Godmom 2023

Eligen 2022 RIP

Pre-Brand Store 2022

Pre-Brand Live on Twitch 2021

Pre-Brand 2019

Folder.Market 2018

Daywreckers.com 2016

DeadBookstore.com 2016

OKHillary.com 2016

VeryGoods.co 2014

BusinessModel.website 2015

Hessian.tv 2013

Svpply.com 2009

Lookwork.com 2009

BookCoverArchive.com 2008

DenverEgotist.com 2008

Readymech.com 2005




Essays —


Father Earth 2023

Unconscious Binary — Building a bridge to the unconscious 2022

Digital Spiritual Futurism 2022

ffffound — A few words for the nearly departed 2017

Work versus Life. Greatness versus Family. 2014

A Note on Smallness 2014

A 3-step process for naming a product, and some links. 2014

Dear Graphic and Web Designers. 2011

My Job Pt.1 — I have no idea what I’m doing 2011

In Praise of Quitting Your Job 2010




Press —


Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye on Design, 2019

Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016

Finally, An Honest Campaign Slogan FastCo Design, 2016

Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013

Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014

Ben Pieratt, on Failure Creative Mornings, 2014

It's Time To Pay Your Respects To Svpply MTV Style, 2014

Interview on Kern and Burn 2013

For Sale: Hessian, A Brand without A Product FastCo, 2013

eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012





Mailing List —


Extremely rare that I'll send anything out tbh. But, SOMETIMES.





Thank youuuu for your attention and time,
you can find me elsewhere online:


—BP