Names,
Brands
& Products
by Pieratt
Svpply
Name,
Brand,
Product,
High-end product bookmarking service and community.
OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.
This.
Brand,
Product
One link a day from The Atlantic's community of top media curators.
Folder Market
Name,
Brand,
Product
A new marketplace for your digital work. Launching 2018.
Business Model
Name,
Brand,
Product
Clothing and accessories for cofounders.
Visit
Lookwork
Name,
Brand,
Product
Visual RSS for the creative industry.
Visit
Interspace
Logo
VR community from the makers of Vine and Peach.
Maison Sport
Name,
Logo
Ski instruction startup service operating out of France, Switzerland and Italy.
Squarewolf
Name,
Brand,
Product
Goods and apparel for the mythologically and geometrically inclined.
Mediar
Name,
Logo
In-store marketing promotions and analytics. Named with Fictive Kin.
Dead Bookstore
Name,
Brand,
Product
New art wherever books are sold. An art series 60 years in the making.
Visit Process
Olli
Name,
Brand
Cloud-based HR and payroll for humans.
Fire Esc
Name,
Brand,
Product
A cool drink of media. Launching 2018.
ArtCorp
Name,
Brand,
Product
Contemporary art financing for the primary art market.
Visit
Work Of
Name,
Product
Marketplace for master furniture and home good designers.
Varsity Bookmarking
Name,
Brand,
Product
A weekly interview magazine where questions are answered with links.
OK Hillary
Name,
Brand,
Product
An honest but unsuccessful attempt at affecting the 2016 election.
Visit
New Sounds
Logo,
Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.
Very Goods
Name,
Brand,
Product
Product bookmarking and community for former Svpply members.
Visit
Terrapin Bale
Logo
Talent investment and venture capital studio.
Ten Thousand
Name,
Logo
Athletic apparel and essentials for high-performance athletes.
Hessian
Name,
Brand,
Product
An invader, an ode, a brand for sale.
Visit
Essays
ffffound — A few words for the nearly departed 2017
Work versus Life. Greatness versus Family. 2014
A Note on Smallness 2014
A 3-step process for naming a product, and some links. 2014
Dear Graphic and Web Designers. 2011
My Job Pt.1 — I have no idea what I’m doing 2011
In Praise of Quitting Your Job 2010
Projects
Work Folder 2019
Folder.Market 2018
Daywreckers.com 2016
DeadBookstore.com 2016
OKHillary.com 2016
VeryGoods.co 2014
BusinessModel.website 2015
Hessian.tv 2013
Svpply.com 2009
Lookwork.com 2009
BookCoverArchive.com 2008
DenverEgotist.com 2008
Readymech.com 2005
Info
Ben Pieratt is fascinated by symbols, brand strategies, and digital platforms. He does his best work converting a founder's vision into elegant, practical designs.
For availability and more information: email
Thank you
Press
Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design, 2016
Finally, An Honest Campaign Slogan FastCo Design, 2016
Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired, 2013
Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very Goods TechCrunch, 2014
Ben Pieratt, on Failure Creative Mornings, 2014
It's Time To Pay Your Respects To Svpply MTV Style, 2014
Interview on Kern and Burn 2013
For Sale: Hessian, A Brand without A Product FastCo, 2013
eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012
This Is The Best Blog Post We've Ever Read By An Entrepreneur Business Insider, 2011
The Smart Lives of Smart Men Gear Patrol, 2011
Denver Egotist reveals plan to control world Adweek, 2010
Print Magazine interview with Fwis Print Magazine, 2008