Pieratt.com

Left-brained services

Naming
Writing
Interfaces
Decks

(the part that argues)

Exhibit A — The Ledger

Names31

Logos33

Products26

Pre-Brands18

Acquisitions (eBay, 2012)1

RIPs, kept on the recordyes

Launch cadence since 2005~1 / yr

Rate$250 / hr

“Inventory, not museum.” — Fable, an AI, from Character Witness

Exhibit B — The Writing

01In Praise of Quitting Your Job (2010)Carried by Kottke. Syndicated across the design internet for fifteen years and counting.02My Job Pt.1 — I have no idea what I'm doing (2011)Business Insider: “This is the best blog post we’ve ever read by an entrepreneur.”

03A Note on Smallness (2014)Svpply, in eulogy. Smallness as an operating principle, not a stage.

04Character Witness (2026)The case for hiring Ben Pieratt, argued by a machine that read everything.

Exhibit C — The Arguments

ArtCorp deck — market slide

ArtCorp deck — solution slide

UI vs UX — dashboard vs driving

Google search volume for UX Design

Axis — network intelligence interface

Art trading terminal, dark

ARTBLX — artist market terminal

Appraisal and condition reports

Decks, terminals, market maps. Interfaces for people who need to be right.

Exhibit D — The Systems

The Egotist Network — mastheads for many cities — The Egotist Network, 2008 — one editorial system, cloned across 38 cities. Built once, argued everywhere.

Right -brained services

Logos
Illustration
Graphics
Diagrams

(the part that draws)

Marks

Schtock

Collages built entirely from watermarked stock-photo thumbnails. Free material, stolen back.

Interfaces (the pretty ones)

Very Goods — Singh and Son

This. — Today

Electric Objects — artist page

This. — article view

Electric Objects — object view

Mem — Artists

This. — front page grid

Interfaces for people who need to feel something.

Posters

Electric Objects, 2014. A computer made for art.

Oddments

Companies and
projects I've named:

Oscar Health Kiln UXD stablecoin Ours Ten Thousand Hellosaurus CardlessVarsity BookmarkingSVPPLY

Both at once.

Some projects refuse to pick a hemisphere.

Hessian gallery display

Hessian, 2013

A complete brand, product not included. Listed at $18,000; sold. Wired, Adweek and Kottke all filed reports.

Pre-Brand Store

Rolling Flowers$30,000

Thanks Bud$20,000

You Always Look Good$10,000

Mined$20,000 sold

Hessian$18,000 sold

Hellosaurus$10,000 sold

Brands as readymades. Named, designed and shipped before the company exists.

Mem — Engineers and Artists

Mem, 2021

Engineers on the left, Artists on the right. Some interfaces pick a side; this one set the table for both.

Ænternet, 2026

18,000 links from one digital life, scored and argued over by a panel of AI editors. One of them read everything and filed testimony. It is the yellow sticker at the top of this page.